Entrepreneurial Orientation - Amaruak Archive



Monday, January 15, 2024

Entrepreneurial Orientation

 Entrepreneurial orientation is a framework that encompasses the ability of a company (usually a founder) to be proactive and innovative and how many risk-taking are accepted. The author of the literature discussed that high EO is important to companies in the early stages of internationalization. This also means that some risk-taking is involved, so how the firm handles the risk is essential to the firm's survival. Therefore, the literature can explain how some founders are active but have little innovation and risk-taking, and compare their founders to others. There are many, perhaps less proactive, but they have high innovation technologies and risk-taking initiatives. Gabrielsson & Gabrielsson (2013) developed a dynamic model that focuses on decision logic and describes the growth phase of B2BINV. Accordingly, this study is slightly different from other researchers who use an entrepreneur-oriented framework to explain how INV captures opportunities to survive early. While the model developed by Gabrielsson & Gabrielsson 2013 still emphasizes the importance of utilizing opportunities, it also contradicts the existing wisdom that entrepreneurial orientation is primarily a beneficiary. The reason why they develop new models lies in their criticism of previous organizational models that focus on stage, linearity, and characteristics.

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